01AI shopping assistant

Turn shopper
questions into sales.

Put Milly on your home page, in place of site search, or on product pages. It chats with shoppers like your best salesperson — finding the right product, answering detailed questions, and closing the sale in the conversation.

4,800+shopper conversations handled every month

powered byAnthropic and OpenAI

findsany product, any way it's described

lives onhome page · site search · product pages

speaksyour shopper's language, automatically

setup timeunder a minute

Get it on Shopify →Book a demo

7-day free trial on every plan

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Ask about our products…

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Working for merchants like you.

whole home smart lighting

Guiding lead inquiries

Turns configuration questions into qualified leads

electric bikes & beach cruisers

Sizing, answered

Helps riders pick the right bike and size

biotech films and coatings

Product support

Answers technical spec questions around the clock

premium protective cases & accessories

Highest chat volume

Matches shoppers to the right case, fast

02See it work

Watch real shoppers, in real time.

No scripts, no mockups — screen recordings of Milly working on live stores.

● live recordingFrom question to cart in one conversation

03Features

Everything shoppers need to buy, in one conversation.

Recently added: Klaviyo, Zendesk, and back-in-stock alerts.

● live recordingThe whole conversation, on a shopper's phone

Product searchFinds the right product every time — even when shoppers describe it in their own words, not your product titles

Add to cartShoppers pick a size, add to cart, and check out — without ever leaving the chat

Knowledge baseAnswers questions straight from your policies, guides, and product docs — nothing to script

On-brand answersNEWShape how Milly responds so every answer sounds like your brand, every time

Smart targetingShow the right message to the right shopper — by page, device, or visit history

QuizzesGuide shoppers to their perfect product with a quick, on-brand quiz

Customer insightsNEWLearn what shoppers search for but can't find — and the questions you don't have good answers for — so you can fix product info and marketing

AnalyticsSee exactly how chat is driving revenue, with clear before/after conversion reporting

Lead captureNEWTurn window-shoppers into leads with smart email capture, coupons, and follow-up

Lead routingEvery conversation reaches the right team automatically — sales, support, or partnerships

Proactive engagementNEWReach shoppers at the perfect moment with timely, on-brand prompts and back-in-stock alerts

Support ticketsNEWSupport conversations become tickets automatically — nothing falls through the cracks

LanguagesGreets every shopper in their own language, automatically

04Guardrails

AI that stays on script.

Grounded in your catalog

Milly only talks about products you actually sell. Specs, prices, and availability come from your own data — never invented.

Your brand voice

Tone, greetings, and off-limits topics are yours to set. Milly sounds like your store, not a bot.

Graceful handoff

When a question needs a human, Milly opens a ticket in Zendesk or Gorgias — with the full conversation attached.

● live recordingWatch a handoff happen

A spec question Milly answers outright, and one it correctly hands to a human — with the full transcript attached, so nobody has to repeat themselves.

Knowing which questions to hand over is the difference between a chat widget that deflects tickets and one that creates them.

05Getting started

No developers.
Live in a minute.

On Shopify, install Milly straight from the App Store — it sets itself up on your storefront automatically. No theme edits, no developer needed, no waiting on IT.

Not on Shopify? Milly runs on any store with one short JavaScript snippet — headless, custom, or enterprise, and our team will help you get set up.

Installs on