Milly Software
Plans & Pricing

Flat-rate tiers.
Usage above included chats.

No per-SKU fees. No per-seat fees. Pay for the tier that matches your store, plus metered overage if you exceed included chats.

Starter
Self-serve entry — AI product discovery, knowledge base, analytics.
$29
/mo · billed annually
included100 chats / mo
overage$5.00 / 100 chats
  • ●All 4 widget formats (chat · search · slideout · banner)
  • ●AI chat + hybrid search
  • ●In-chat add to cart + sticky ATC
  • ●Knowledge base (manual entries + custom categories)
  • ●Core analytics + conversation replay (last 20)
  • ●90-day rolling retention
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Essentials
Growing stores — every widget format, standard rules, lead capture.
$79
/mo · billed annually
included1,000 chats / mo
overage$4.50 / 100 chats
  • ●Everything in Starter, plus:
  • ●Knowledge base: PDF + Markdown upload (up to 20 metafields)
  • ●Email + auto-coupon lead capture + custom webhook
  • ●Brand Voice + Brand Dictionary
  • ●Curated Collection scoping
  • ●Conditional rules (up to 3)
  • ●Gaps + Weekly Recap + performance metrics
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MOST POPULAR
Core
Production tier — full rule library, intent routing, every CRM.
$499
/mo · billed annually
included10,000 chats / mo
overage$4.00 / 100 chats
  • ●Everything in Essentials, plus:
  • ●Full rule library (10) + proactive triggers + social proof
  • ●Curated Responses + product recommendation quizzes
  • ●Intent classification + per-intent lead routing (flagship)
  • ●Every CRM: Maestra · HubSpot · Klaviyo · Zendesk + back-in-stock
  • ●URL sync + replay search + cold export + unlimited retention
  • ●Remove "Powered by" footer + priority support + onboarding
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Enterprise
Custom distribution, white-label, MCP access.
Custom
includedCustom volume
overageCustom
  • ●Everything in Core, plus:
  • ●Custom distribution app (off-App-Store install)
  • ●Custom CRM integrations (loyalty APIs, OOS, merchant pipelines)
  • ●MCP access (connect Claude & AI agents)
  • ●Dedicated support channel + faster response SLA
  • ●Volume-based pricing negotiable
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All tiers include unlimited SKUs and one store per subscription. Cancel anytime.Onboarding via the contact form.
Feature Matrix

What's in each tier

# tap a tier to view its full feature list
Widget
Chat Bubble format●
Search Bar format●
Slideout Panel format●
Smart Banner format●
In-chat add to cart●
Sticky ATC on PDPs●
Desktop/mobile visibility rules●
AI & Search
AI chat●
Hybrid search (semantic + keyword)●
Quick questions●
AI instructionsFull + per-rule
Brand Voice●
Brand Dictionary●
Response correctionsUnlimited
Curated Collection●
Curated Responses●
Quizzes●
Link buttonsUnlimited
Multilingual (auto-detect)●
NL Configuration Agents
Product Data · Response · Rules · Lead Capture · Installation●
Corrections · Documentation●
Product Data
Shopify auto-sync (daily)●
Product inspector●
Custom metafieldsUp to 50
Manual sync trigger●
Google Merchant / custom feed●
Knowledge Base
KB entries (manual)●
PDF upload●
Markdown KB upload●
Custom KB categories●
URL sync (sitemap import)●
Analytics
Basic analytics (volume, trends)●
Top queries, top products●
Chat query intent classification●
Gaps page●
Weekly Recap●
Post-purchase engagement metric●
Conversation replayUnlimited
Saved replays (retention-exempt)●
Conversation retentionIndefinite
Cold storage export (R2)●
Replay search●
Performance metrics (TTFT, latency)●
Conversion
A/B testing (rollout %)●
Conversion tracking●
Widget effectiveness stats●
ROI dashboard●
Engagement
Conditional rulesUp to 10
Engagement templates●
Proactive triggers (time / scroll / exit intent)●
Per-rule widget format override●
Social proof badges●
Leads & CRM
Email capture + coupons●
Lead intent classification●
Custom webhook●
Per-intent lead routing (Route by Intent)●
CRM: Maestra●
CRM: Klaviyo●
CRM: HubSpot Contacts●
CRM: HubSpot Tickets●
CRM: Zendesk Tickets●
Back-in-stock subscriptions: Maestra●
Back-in-stock subscriptions: Klaviyo●
Developer & Integrations
MCP access (AI agent integration)—
Support
Docs + self-service●
Email support●
Priority support●
Dedicated onboarding●
Branding
Colors, logo, banner●
Custom display name●
Remove "Powered by" footerRemovable
TRUSTED BY HIGH-VOLUME SHOPIFY MERCHANTS
URBAN ARMOR GEAR
premium protective cases & accessories
MURF ELECTRIC BIKES
electric bikes & beach cruisers
DEAKO
whole home smart lighting
FAQ

Questions merchants ask.

How do I get started?
Milly Chat is live on the Shopify App Store — install it directly and start a 7-day free trial on any plan, no card required during the trial on a development store. We also offer white-glove custom-distribution installs for partner and agency channels; reach out via /contact for that path.
What happens when I exceed my included chats?
You're billed overage per 100 additional chats at your tier's rate, up to the usage cap you approve when you install — the widget never shuts off; the cap limits billing, not service. Charges appear on your Shopify bill, or your Stripe invoice on custom-distribution plans.
Can I run Milly on multiple storefronts?
One store per subscription. Multi-storefront merchants run one subscription per store. Enterprise custom-distro bundles multiple stores under one agreement.
How is conversion attributed?
Exposed/control cohort comparison — visitors who saw the widget vs. visitors who didn't. Cleaner signal than classic A/B for widget-attributed revenue. Available on all tiers, surfaced in the ROI dashboard.
Can I export my data?
Yes. Conversation replay is 90-day rolling on Essentials. Core adds cold export to R2 (full conversation + metadata). Enterprise retention is negotiable.
Is there a free plan?
No free plan, but every tier includes a 7-day free trial. Starter at $39/mo is the entry point; most growing stores land on Essentials ($99) or Core ($599).

Pick the tier that fits.
We'll get you live.

Get it on Shopify →Talk to sales →